The Adidas brand has been linked with athletics since its early days. The company's founder, Adolf (Adi) Dassler, helped design track shoes for high jumpers, pole vaulters, and long-distance runners at the 1936 Berlin Olympics.
He also designed spikes—the cleats used to help athletes grip the track. The brand’s association with sports was solidified in 1972 when Adidas established an advertising campaign targeting people who were active and healthy.
To this day, Adidas continues to achieve marketing success by following the same strategy of focusing on professional athletes rather than random consumers and creating a high-performance product that performs better than those offered by rivals.
The best things in life are expensive; by analogy, the best footwear is usually high-priced. Birkenstocks cost so much because they offer superior quality, craftsmanship, and aesthetics. Birkenstocks are expensive because they are made with premium-quality materials. More so, the brand has pioneered the creation of orthopedic and anatomically shaped footbeds. Birkenstock’s minimalist and sophisticated […]
Birkenstocks work like magic for many of their wearers. They are not just stylish and comfortable, but also practical and great for people suffering from back pains. Who would have thought that a pair of flip-flops could do wonders? For sandal lovers who have been enduring backaches for a while now, Birkenstocks are the best […]
Do you frequently experience a series of painful electric shocks that travel throughout your lower extremities? This might be sciatica! Although this is alarming, keep in mind that you can do something to ease the painful feeling, like choosing the appropriate footwear. Because sciatica is a serious nerve problem, you need soothing footwear to help […]
